Who we are and our values
At GFR Sales, we're not just in the business of selling boats — we're in the business of helping families make lasting memories on the water.
As a proud Princecraft boat dealer offering both new and used models, we know what makes a day on the lake special. Our business is owned and operated by someone who actually lives on the lake, spends countless hours out on the water with his own family, and truly understands the joy that boating can bring.
Whether you're cruising at sunset, casting a line early in the morning, or just tubing with the kids on a summer afternoon, we’re here to help you find the perfect boat to match your lifestyle.
More Than Just a Boat Dealership
We don’t stop at sales. We also provide essential boat maintenance and seasonal services to keep you on the water and extend the life of your investment:
Shrink Wrapping – Protect your boat during the off-season with professional-grade shrink wrap.
Winterization – Ensure your boat is properly prepared for cold weather to avoid costly repairs.
Oil Changes & Routine Maintenance – Keep your engine running smoothly all season long.
Boat Storage-Whether you're storing your boat for the winter or between seasons, we’ll make sure it’s protected and ready for the water when you are.
Why Choose Us?
Princecraft Specialists – We know and love the brand. Whether it’s fishing, cruising, or watersports, Princecraft delivers.
Full-Service Support – From the first ride to off-season storage, we’re with you every step of the way.
Personal Touch – We treat our customers like family, because boating is all about connection.
We believe every boat we sell is the start of something unforgettable — Saturday mornings fishing with your kids, quiet weekday cruises, or those epic tubing wipeouts no one ever forgets.
Come visit us, explore our lineup of new and used Princecraft boats, and let us help you get the most out of your time on the lake.
Let’s make some memories together.
About Princecraft Boats
Built for Life on the Water. Trusted by Boaters Since 1954.
For over 70 years, Princecraft® Boats has been a leading name in aluminum boats across Canada and beyond. Known for their durability, performance, and family-first design, Princecraft boats are built to handle our northern waters — and made for unforgettable memories on the lake.
As a proud Princecraft dealership, we believe in the brand because we live the lifestyle. Whether you're fishing at sunrise, cruising with the family, or towing kids on a tube, Princecraft delivers comfort, strength, and reliability in every ride.
Canadian-Made Quality
Princecraft boats are designed and manufactured in Princeville, Quebec, using high-quality aluminum and advanced engineering techniques. Their boats are built to last — through every season, every splash, and every adventure.
Built for Every Boater
Princecraft offers a full range of boats to suit every lifestyle:
Fishing Boats – Aluminum deep-V and multi-species boats made for serious anglers.
Pontoon Boats – Perfect for families who want space, comfort, and smooth cruising.
Deck Boats – Great for watersports, entertaining, or just soaking up the sun.
Why Choose Princecraft?
Exceptional Craftsmanship – Welded seams, precision-built hulls, and smart designs.
Superior Performance – Stable, responsive handling in a variety of water conditions.
Family-Friendly Features – Plenty of storage, comfortable seating, and safety-focused layouts.
Long-Term Value – Respected resale value and strong manufacturer support.